THE ROLE OF PUBLIC DIPLOMACY IN THE MODERN POLITICAL PROCESSES
DOI:
https://doi.org/10.54251/2708-0897.2024.4.08qazKeywords:
Public diplomacy, the Great Silk Road, Central Asian region, friendship, “soft power”, globalization, «cultural diplomacy», “sport diplomacy”, “economic diplomacy”, Shanghai Cooperation OrganizationAbstract
Public diplomacy cannot be separated from official diplomacy, in many cases it serves as an effective and flexible tool for influencing political processes in foreign countries. In today's complex and dynamic geopolitical situation prevailing in international relations, the systematic and combined approach of the states to the use of various external political tools allows achieving their political goals. Researches in the field of public diplomacy have wide prospects both from the point of view of fundamental science and from the point of view of practical application of their results, which helps to steadily increase the role of public diplomacy in international relations. This foreign policy strategy, based on soft power, is based on the principle
of non-threat of force in international relations and takes an important place in political processes due to its strategic objectives.
