THE ROLE OF INSTAGRAM IN THE FORMATION OF ETHNO-CULTURAL CONSCIOUSNESS OF KAZAKH YOUTH (BASED ON MATERIALS OF KAZAKH-LANGUAGE CONTENT)

Abstract

In the era of globalization, social networks are rapidly developing, which cover various media spaces, and are the main source of information about the life of society and inform the public with news and the world. In particular, the Instagram social network is an integral part of the youth environment. that is, the modern trend has become communication with each other, publishing video and photo notes, viewing, reading, watching and listening to entertainment, educational, artistic, cognitive, and other types of audiovisual content. It is known that this network affects the national cognition of the younger generation, on speech. This article describes how the Instagram language network affects the ethno-cultural consciousness of Kazakh youth. Also, the article discusses what kind of content can contribute to the correct formation of ethnocultural vocabulary.