INFLUENCE OF MASS MEDIA ON LANGUAGE PROCESSES IN KAZAKHSTAN

Abstract

The active study of the properties of media speech began in the second half of the
twentieth century, when the attention of Kazakhstani and foreign scientists began to focus on various
aspects of the use of language in the media: linguistic and pragmatic, functional and semiotic. Speaking
about the main features of the use of language in the media, researchers agree that the influence of mass
communication on modern speech is enormous and requires careful, systematic study. Thus, the relevance
of this study is determined by the need to study various types of media texts and describe their linguistic
and pragmatic features. Using this technique, we examined news texts at the morpho-syntactic and
lexical-phraseological levels. News text is a special type of media text that has certain linguistic and
format features determined by its media features and pragmatic views.