THE CONCEPT OF "SOFT POWER": THE MAIN IDEA AND THEORETICAL PROBLEM

Abstract

In the context of globalization, the problems of interaction between cultures and soft power have become relevant within the framework of the political course of any state. The article provides a theoretical analysis of the concept of “soft power” as a key aspect of the modern foreign policy of the world’s leading powers. The main resources of the direction, instruments and mechanisms for implementing soft power are determined. The article analyzes the conceptual views of Western and Russian researchers on the problem under consideration. The historical background of the concept of “soft power” is explored. A comparative analysis of the policies of the USA, China and the Islamic world in implementing soft power policies is conducted.