THE FEMALE IMAGE IN TWENTIETH-CENTURY UZBEKISTAN: VISUAL REPRESENTATIONS ON THE PAGES OF THE YERKIN TURMUSH MAGAZINE
DOI:
https://doi.org/10.54251/2522-4026.2025.03.27qazKeywords:
women’s image, Uzbekistan, Soviet propaganda, visual culture, A vibrant life, women’s emancipationAbstract
The article analyzes the representation of women in Uzbekistan during the 20th century through the visual materials of the A vibrant life magazine. Photographs and articles reflected the processes of modernization and women’s emancipation, combining traditional cultural elements with Soviet ideals. The magazine functioned not only as a source of information but also as a tool of cultural transformation, shaping new gender roles, it was a means of propaganda of Soviet power. The research uses historical and methodological analysis, visual content analysis, comparative and discursive methods. The photographs capture certain moments of the past, preserving them in visual form. The photographs help researchers understand what different segments of the population looked like and how the lifestyle of the Uzbek people changed in different historical periods. Thus, the comprehensive use of these methods provided a multifaceted analysis and allowed us to reconstruct the process of transformation of the female image in Uzbekistan in the 20th century through the prism of the A vibrant life magazine. An analysis of the materials of the Yerkin Turmush magazine shows that in the 1920s and 1930s in Uzbekistan there was an active transformation of the female image, closely related to the processes of Soviet modernization and ideological propaganda.

