IMMERSIVE TECHNOLOGIES IN THE TRAINING OF CREATIVE INDUSTRY SPECIALISTS: POTENTIAL AND CHALLENGES

Abstract

The article examines the potential of using immersive technologies such as virtual (VR) and augmented reality (AR) in the educational process of training specialists in creative industries. The relevance of the research is due to the rapid development of digital technologies and the need to adapt traditional pedagogical approaches to new conditions. The possibilities of VR/AR for the development of creative thinking, visual perception, spatial modeling and practice-oriented skills among students of the fields of design, architecture, art, media and others are analyzed. Key challenges related to the technical, methodological, and psychological aspects of implementing immersive solutions in the educational environment have also been identified. Based on the analysis of domestic and foreign experience, recommendations are formulated for the effective integration of immersive technologies into creative education programs.