RESEARCH AND DESIGN OF TRENDS AND PROCESSES IN THE ETHNO STYLE DIRECTION IN THE MODERN WORLD

Abstract

The article provides a creative analysis of the topics of ethno-style and national values, explores the possibilities of promoting ethno-design in a new direction among Kazakh youth, as well as the use of national clothing in daily wardrobes. Today, ethno-style occupies a special place, as it plays an important role in preserving the uniqueness of national cultures and adapting them to modern society. Ethno-style trends and processes constantly change under the influence of globalization and cultural integration. The development of ethno-style in Kazakhstan is viewed as the revival of national costumes and traditions, the preservation of cultural heritage, and the contribution to world culture. This direction holds significant value in the fashion industry, economy, and society as it strengthens national identity and opens new opportunities and paths for development. The future of ethno-style lies in the creativity of youth, innovative solutions, and cultural exchange, and its development plays an important role in the revival and popularization of national traditions worldwide.